What gets measured gets improved

“What gets measured gets improved” is a saying we often say to our members and Gira did exactly that.

Through her consistency, she’s a walking testimonial of what happens when we prioritize strength training mixed with metabolic conditioning over time. Women naturally will experience a decrease in bone density and muscle mass, unless we do something about it. Plus it can be enjoyable.

Gira joined Pherform back in 2019. She has attended over 600 classes but fitness wasn’t new to her. Before joining us she was doing group classes and yoga 4 times a week. It wasn’t until Pherform that she started incorporating strength training in to her routine.

These are Gira’s words and how she reversed what physiology is meant to do.

“If you’re a woman doing regular exercise, firstly well done and secondly, I can’t emphasise how important it is to not just use the weighing scales or mirror as your reference point.

Thanks to my 4-6 workouts a week at Pherform since 2019, I felt improved strength and mobility but it wasn’t until I did comparative DXA scans in 2020 and 2024 that the true benefits over time of the consistent exercise was shown.

Yes, my weight on the scales has gone up over 4 years and the mirror tells me my middle-aging hips are rounder BUT more useful information is that the weight gain represents an increase in lean muscle mass (of nearly 3.5kg!), a 3% reduction in body fat AND an increase in bone density and so less risk of hip fracture. All the improvements in these vital health markers for women are attributable to the Pherform signature workouts that generally follow principles of ‘Lift heavy, do plyometric movements and keep the heart rate up’. I now consider this future-proofing of my health so important, that I block out the gym class times in my work calendar for a year in advance to keep me committed and consistent and I value the connections I’ve made with the amazing community of coaches and women members. Addicted and a bit obsessed? Maybe.

Healthy, vital, happy and strong at age 48? Absolutely! - Gira P